Case study
How Marketix grew its own brand, AMM Innovation, from $220K to $3M on Amazon
Client Overview
Industry
Automotive, Patio and Garden Supplies
Business Location
USA
Marketix Services Used
Inventory Management, Logistics Planning, Profitability Management, PPC Campaigns, Catalog Images & Videos, New Product Line Research
Platforms Managed by Marketix
Amazon USA, Amazon Canada, Amazon EU,Amazon Australia, Amazon Japan, Home Depot, Wayfair and Walmart
About the Client
AMM Innovation is a dynamic brand operated by Marketix, specializing in innovative outdoor and home solutions. With a focus on quality, functionality, and customer satisfaction, AMM Innovation develops and markets industry-leading products, including the BaseMate and BagMate lines. Leveraging strategic growth initiatives, advanced technologies, and global marketplace expansion, AMM Innovation has become a trusted name in the outdoor living and home accessories sectors.
Before vs. After Stats
Annual sales before
Annual sales after
ACoS before
ACoS after
Conversion Rate before
Conversion Rate after
The Challenge
AMM Innovation faced several critical challenges when Marketix acquired the BaseMate product line in 2019:
Stockouts:
Persistent inventory shortages limited sales potential and damaged customer trust.
Supplier Issues:
Difficulty finding trustworthy suppliers and securing competitive manufacturing prices hindered profitability.
High FBA Fees:
Inefficient product packaging led to inflated FBA fees, reducing overall margins.
Limited Market Reach:
The brand was operating only in the USA, leaving significant growth opportunities untapped in Europe, Canada, Australia, and other U.S. marketplaces.
Lack of Innovation:
The product portfolio lacked new and innovative offerings to appeal to evolving customer demands.
Inefficient Advertising:
Without AI-powered PPC management, ad spend was not optimized, resulting in high ACoS and limited profitability.
Key Metrics Before Engagement
Annual sales
ACoS
Conversion rate
Stockouts
Frequent during peak season
TACoS
High
The Solution
Marketix, through AMM Innovation, implemented a comprehensive strategy to address these challenges:
Supplier Relationships:
Identified and partnered with trustworthy suppliers, negotiating competitive manufacturing prices to enhance profitability.
Optimized Packaging:
Redesigned product packaging to reduce dimensions and weight, significantly lowering FBA fees and improving cost efficiency.
Enhanced Listings:
Created professional, high-quality images and engaging video content for all products, boosting listing appeal and increasing conversion rates.
Marketplace Expansion:
Expanded the brand’s presence internationally to Europe, Canada, and Australia, and entered additional marketplaces in the USA, maximizing revenue opportunities.
New Product Development:
Launched the BagMate line, offering innovative products to diversify the portfolio and cater to evolving customer needs.
AI PPC Capabilities:
Enabled advanced AI-driven PPC management with Teikametrics, optimizing campaigns to reduce ACoS and TACoS while driving profitable growth across all marketplaces.
The Results
The transformation of AMM Innovation under Marketix’s leadership delivered outstanding outcomes:
Revenue Growth:
Annual sales grew from $220K in 2019 to $3M, representing a 13.6x increase.
Improved Profitability:
Solving stockout issues and optimizing packaging significantly increased margins.
Enhanced Product Portfolio:
The launch of the BagMate line diversified offerings and drove additional revenue.
Higher Conversion Rates:
Professional images and videos improved listing performance and customer engagement.
Global Expansion:
Entering Europe, Canada, Australia, and additional U.S. marketplaces unlocked new revenue streams and established a strong international footprint.
Advertising Efficiency:
Leveraging Teikametrics’ AI capabilities reduced ACoS and TACoS, enabling more profitable ad campaigns and sustainable growth.
Key Metrics After Engagement
Annual sales
ACoS
Conversion rate
Stockouts
Always in stock
TACoS
Lower than industry average
As someone deeply involved in production and sourcing in China, I’ve found Marketix to be an invaluable partner in growing the BaseMate and BagMate lines. Their unmatched knowledge of e-commerce and Amazon has been instrumental in transforming our products into bestsellers. From creating optimized listings to expanding into global marketplaces, their expertise has elevated our brand to new heights. Working with Marketix has been a seamless collaboration, leveraging our manufacturing strengths and their e-commerce mastery to achieve incredible success.
Ami Cohen
Co-Owner of AMM Innovation
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