Case study
How YANKEE Quality in Pool Solutions® grew annual sales from $400K to $5M on Amazon USA & Canada
Client Overview
Industry
Pool Covers and Accessories
Business Location
USA
Marketix Services Used
Inventory Management, Logistics Planning, Profitability Management, PPC Campaigns, Catalog Images & Videos, New Product Line Research
Platforms Managed by Marketix
Amazon USA, Amazon Canada
About the Client
YANKEE Quality in Pool Solutions® specializes in top-notch pool covers and winterizing gear. They came to us with a challenge: optimize their operations, expand their product range, and lay the groundwork for future growth. The cherry on top? Prepping for a European market dive by 2025.
Before vs. After Stats
Annual sales before
Annual sales after
ACoS before
ACoS after
Conversion Rate before
Conversion Rate after
TACoS before
Tacos Decreased by
The Challenge
Inventory Management:
Seasonal fluctuations resulted in frequent stockouts during peak demand and overstock during slower seasons
Logistics:
Inefficient planning caused high warehousing costs and delays in restocking
Profitability Management:
Inconsistent pricing led to low profit margins
PPC Campaigns:
The advertising strategy led to high ACoS and ineffective ad spend across both Amazon USA and Canada.
Product Listings:
Product listings lacked high-quality videos and images, resulting in lower conversion rates than those of the top competitors.
Product Line Expansion:
The manufacturer planned to expand their product offerings but lacked the insights to identify new high-demand items
Key Metrics Before Engagement
Annual sales
ACoS
Conversion rate
Stockouts
Frequent during peak season
TACoS
High
The Solution
We developed a comprehensive strategy tailored to address YANKEE Quality in Pool Solutions® specific challenges and align with their growth objectives:
Inventory & Logistics Management:
We built a dynamic, forecast-driven inventory system to optimize stock levels during peak and off-seasons. Our team introduced a just-in-time (JIT) logistics model, cutting storage costs and ensuring timely restocking.
Profitability & Pricing:
We performed an in-depth profitability analysis to identify underperforming SKUs and implemented strategic pricing to maintain competitiveness and profitability year-round.
PPC Campaign Optimization:
Marketix overhauled PPC strategies across Amazon USA and Canada, restructuring campaigns for improved keyword targeting and reduced ACoS. We launched targeted ‘Sponsored Products’ and ‘Sponsored Brands’ campaigns to boost visibility and drive seasonal promotions.
Catalog & Listing Enhancements:
Our team created professional videos and high-quality images for all product listings, significantly improving consumer engagement. These enhancements we implemented resulted in an increase in conversion rates from 5% to 10.2%, all due to the improved marketing materials.
Product Line Expansion:
We conducted comprehensive market research within the pool accessories category on Amazon, identifying lucrative new product opportunities. This helped Yankee launch new items,
contributing to overall sales growth.
The Results
In just over a year, YANKEE Quality in Pool Solutions® achieved exponential growth, increasing their annual sales from $400,000 to $5,000,000—a 1,150% increase. Key metrics improved dramatically across all fronts:
Sales Growth:
Annual sales jumped from $400K to $5M across Amazon USA and Canada.
Reduced ACoS:
ACoS dropped from 40% to 18%, optimizing their ad spend and driving profitability.
Improved Conversion Rates:
Conversion rates rose from 5% to 10.2%, largely due to improved product listings with professional videos.
New Product Line Success:
Our team launched new product lines based on data-driven research, which contributed significantly to their revenue growth.
Key Metrics After Engagement
Annual sales
ACoS
Conversion rate
Stockouts
Always in stock
TACoS
Lower than industry average
Working with Marketix was the turning point for our business. We went from feeling stuck at $400K a year to hitting $5M, thanks to their expertise in inventory management, PPC strategy, and product research. Their professional videos also made a huge impact on our listings. We’re excited for the future, especially with plans to expand to Europe.
Yos Shiran
Co-Owner,YANKEE Quality in Pool Solutions®
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